The most viral food of the past few months is undoubtedly the supreme croissant from New York. It has taken the city by storm, the country by storm, social media by storm and as a result the world by storm. I have seen imitations of it pop up in Dubai, Mumbai and of course our beloved London. Essentially, there are a couple of places you can get this unique and delicious treat, even if it is actually one that has gone viral. In this post we’ll take a look at what the supreme croissant is and what the craze is all about and also mention the two places that you can find them in in London.
The Supreme Croissant
Originating in New York, it is a wheel shaped croissant that is generously (like really generously) filled. A unique and aesthetically interesting take on the classic croissant. Its looks make it a perfect item for TikTok and Instagram. And so a viral sensation is born. As mentioned in the introduction, this wheel shaped croissant, which has been appropriately named the supreme croissant, has taken over the food scene and if you’re on social media, you cannot scroll too far without getting a glimpse of these beauties. And it is therefore no surprise that they’ve made their way to London.
Philippe Conticini
This is the original, in terms of the supreme croissant in London. The legendary French baker, Philippe Conticini, brings his delicate touch and delicious treats to the capital of England, all the way from France. They do many wonderful treats and goodies much like any French bakery, so you’ll be spoilt for choice here. But what they’ve recently become famous for (on social media anyway) is their take on the supreme croissant. They currently have four flavours: 1. Croissant Rolls stuffed with vanilla pastry cream, salted butter caramel, topped with crushed pecan 2. Croissant Rolls stuffed with praline jam, topped with caramelized nuts and almonds 3. Croissant Rolls stuffed with pistachio pastry cream, topped with crushed pistachios and a delicate pistachio praline and 4. Croissant Rolls stuffed with chocolate pastry cream, topped with crunchy chocolate flakes. We got the vanilla pastry cream one and it was insanely good. Like really really good. So much so that even a price tag of £5.90 didn’t put us off from wanting to go back for more.
Update: we visited in August (2023) again and noticed that a) the stall in the market (The Stables) had closed down and b) the main shop on the high street (still within walking distance from the market) was only offering two flavours now: the chocolate pastry one and the classic pistachio one. We tried the pistachio one and we definitely enjoyed it, but just felt like it lacked freshness and the pistachio cream was decent, but it just had a slight bitter aftertaste for me and I much prefer the full on sweet affair with the previous one I tried. Oh and c) the price had drastically gone up considering it’s only been a matter of months.
Location: South Kensington, Buck Street Market and Camden Market.
Kuro Bakery
Kuro is a quaint charming group of eateries in Notting Hill. They have a cafe, eatery and bakery. All a stones throw away from each other. Minimalistic in their appearance as well as their menu, it really fits into the Notting Hill scene perfectly. They don’t call it a supreme croissant here though; here it is called the Sakura. They have a vanilla one and a chocolate one, but their most popular offering is the Caramel Sākuro. It is priced at £4.95, which is more reasonable than the first to be fair.
Location: Notting Hill
Check out their website here.
